You may be wondering about the significance of website design as you consider redesigning your website. What effect does it have on your audience and your business? Let us take a look at five reasons why web design is important.

1. It creates a first impression

When your target audience visits your website, it forms their first impression of your company. They will make an instant decision about your company. You want to make a good impression on your audience in the first few seconds. If your website appears unappealing or outdated, your audience will form an immediate negative opinion of your company. They will be turned off by your website if they do not find it appealing. You’ll lose leads because they’ll leave your page for one of your competitors.

Web design is significant because it influences how your target audience perceives your brand. The impression you make on them will determine whether they stay on your page and learn about your business or leave and go to a competitor. A good web design keeps visitors on your page.

2. It helps with search engine optimization (SEO).

Many web design elements and practices have an impact on how you publish content on your website, which in turn has an impact on how search engine spiders crawl and index your website.

You cannot afford to make a mistake here. If your on-page SEO fundamentals are lacking, you will face an uphill battle for visibility from the start. Aside from how content is published on your website, certain web design elements can have a direct impact on SEO. If you’re unfamiliar with how web design works, it can be difficult to understand, but to put it simply, your code must be SEO-friendly. The best way to ensure proper web design practices (and thus search engine visibility) is to work with a web design agency that includes SEO services in their package.

3. It establishes the tone for customer service.

People can judge how you will treat them based on what they see on your website. Your design reveals how you see your target audience. If you don’t put any effort into the design of your website, your audience will assume you won’t put any effort into helping them.

Your website functions similarly to a customer service representative. Your audience will feel more welcome on your page if your website is bright, modern, and inviting. You’ll give the impression that you’re friendly and open to new visitors to your website.

An outdated and unappealing website, on the other hand, makes your company appear cold and aloof. People are unlikely to visit a company that does not value them enough to make a good first impression.

Consider your web design to be the digital face of your company. Wouldn’t you want a friendly face to greet you and make someone feel welcome if they walked into your physical location? A fresh, modern web design is like a friendly face greeting your new visitors.

4. It fosters trust among your target audience.

People do not trust websites that are poorly designed. They will not trust your site if it has a poor design or if the information appears to be outdated. Because you don’t have an updated web design, they may perceive your site as seedy or shady.

Consider a person who wants to place a large order with a manufacturing company. They’re spending a lot of money, so if your manufacturing website design doesn’t convey trust, they’ll go with another company to fulfill their order. A professional site, on the other hand, communicates trust to your audience. They will trust your company and feel at ease investigating it further.

It is critical to establish trust with your audience in order for them to stay on your site. When visitors stay on your site longer, your company has more chances to capture those leads.

5. Your competitors are doing it.

If you need an example of why web design is important, consider this: Your competitors are already making use of web design. If you want to compete with them, you must use web design for your website.

You want your website to stand out among the crowd. If your website is old, outdated, and of poor quality, your competitor will outrank you. Their well-designed website will outperform your website.

As a result, you will lose leads to your competitors. Because their page is more appealing, they will attract more leads.

The design of our website provides you with an opportunity to distinguish your company from the competition. When competing with other businesses, you usually provide the same services and charge similar prices. You require that one thing that will set your company apart from the competition.

With your website design, you can outperform the competition.

A well-designed website allows your company to highlight its distinguishing features. You can demonstrate to your audience why they should choose your company over the competition.

6. It establishes consistency.

You want to build your brand when you’re trying to get new leads for your business. You want your audience to become acquainted with your brand so that they will choose you when the time comes to convert. Online web designs are important because they contribute to page consistency.

Every page on your website should use the same fonts, styles, and layouts. If you have a different design on each page, your site will appear unprofessional. It also makes building brand recognition more difficult because your audience won’t know which colors to associate with your brand.

We helped Tim and his team solidify their brand with a fresh new website. Let us do the same for you. If you’re ready to start building your dream website, contact us online or call us today at (407) 906-6447 to speak with a strategist.

We look forward to helping your business grow!